Lane vs Hiring a VA: The 2026 Cost Comparison

Every business owner considers hiring help. A virtual assistant seems like the obvious answer. But the math tells a different story.

The Real Cost of a VA

A competent VA costs $15-30 per hour. Assume 20 hours per week. That is $1,200 to $2,400 per month. Plus training time. Plus turnover when they leave. Plus the management overhead of telling them what to do.

The Real Cost of Lane

Lane is $497 per month flat plus a one-time $997 setup. You get CRM management, task automation, email triage, calendar scheduling, ad management, social posting, and phone answering. No training. No turnover. No management overhead.

The 12-Month Comparison

VA at 20 hours per week: $14,400 to $28,800 per year. Training: 2-4 weeks of reduced productivity. Lane: $6,961 first year ($997 setup plus 12 x $497) then $5,964 per year. Always available. Never quits. Gets faster over time.

The math is not close. That is why businesses making the switch are not going back.

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