Plumbing • East Hartford, CT
East Hartford Plumbing Service Gets 3x More Leads in 60 Days
Automated phone answering, follow-ups, and ad targeting turned a struggling lead pipeline into a consistent revenue stream.
3x
More Inbound Leads
$4,200
Monthly Booked Revenue
$800
Monthly Ad Spend
40h
Hours Saved Per Month
The Challenge
Mike runs a 15-year-old plumbing company in East Hartford with 4 trucks and 6 employees. He was getting 10-15 calls a day — but half went to voicemail because his office staff couldn't keep up. By the time they called back, most people had already booked with a competitor.
He was also spending $1,200/month on Google Ads with inconsistent results. No system to follow up on quotes. No way to track which leads actually turned into jobs.
The Solution
We deployed three Lane AI agents:
- Voice Agent — Answered overflow calls 24/7, scheduled appointments directly into Mike's calendar
- Follow-Up Agent — Automated quote follow-ups via text and email over 14 days
- Ad Agent — Reoptimized Google Ads targeting, cut wasted spend by 33%, focused on emergency plumbing keywords
The Results
Within 60 days, Mike's lead volume tripled. His voicemail rate dropped from 50% to under 5%. The automated follow-up system recovered 12 leads that would have gone cold. Ad spend dropped from $1,200 to $800 while producing more booked jobs.
The biggest win? Mike reclaimed 40 hours per month — time he used to spend on the phone and chasing quotes. Now he's actually running his business instead of working in it.
"I was losing calls every day and didn't even realize how bad it was. The first week with Lane, we booked three emergency calls from people who would have hit voicemail before. That alone paid for six months. I'm not going back."
— Mike, Owner, East Hartford Plumbing Service
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