Roofing Company Books $18K in Jobs From $1,200 Ad Spend

The Challenge

Tom runs a roofing company in West Hartford — 8 employees, busy season is spring through fall. During peak months, his guys were in the field and nobody was following up on estimates within 48 hours. By the time they called back, homeowners had already signed with someone else.

His Facebook and Google Ads were running on autopilot — $1,500/month with no clear tracking on what worked. He was essentially guessing.

The Solution

• Ad Agent — Rebuilt targeting to focus on homeowners with 15+ year-old roofs in specific West Hartford neighborhoods
• Voice Agent — Answered inbound calls, pre-qualified leads, sent instant estimate requests
• Proposal Agent — Generated instant estimates based on roof size and materials, sent via text within 5 minutes
• Follow-Up Agent — 14-day automated follow-up sequence for unpurchased estimates

The Results

Ad spend dropped from $1,500 to $1,200. But booked revenue went from inconsistent to $18,000 in a single month — a 15:1 ROAS. Response time dropped from 48 hours to under 5 minutes. The automated follow-up system recovered $4,200 in estimates that would have gone cold.

Tom hired 3 new crew members to keep up with the demand.

"I was spending $1,500 a month on ads and getting maybe $5K back. Now I'm spending $1,200 and getting $18K. The AI sends proposals while my guys are on the roof. I should have done this years ago."

— Tom, Owner, West Hartford Roofing Co.

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